Is this just an advertising gimmick?
No. With the current vehicle shortage there is little need for car dealers to advertise, when a new vehicle arrives they are usually sold immediately. Although we do want people to know about the project to raise awareness this is not an advertising gimmick.
Is this a carbon offset program?
Our goal with the project is to help reforestation of our National Forests and to plant one million trees. We know there is some debate about the merit of carbon offsets and frankly, we are not interested in claiming this is a carbon offset program. We just want to plant trees.
Why partner with a conservancy organization?
We would love to take trees and plant them ourselves, sounds like fun, but we just don't have the time to dig one million holes ourselves! Our partner,
is teamed up with organizations that are equipped to handle the planting such as One Tree Planted, Eden Reforestation Projects, Trees for the Future, Plant with Purpose and the National Forest Foundation.
Are you charging customers for the project?
Which Melloy Automotive dealerships are participating?
Melloy Chrysler, Jeep, Dodge, Ram
are the only participating dealers.